The trap of smoking
In the 80s, many men and women have been attracted by the advertising campaign launched by Philip Morris. Filmed in the beautiful outdoors, the television advertisements showed the hardy cowboy lighting a cigarrette, relaxing front of a campfire after a hard day's work. The cold mountain night scene blended well with the lights and shadows created by the fire camp. Any thought of cold weather has been extinguished by the heat of the fire, and lit cigarrette. Other versions of the commercial showed cowboys riding across wild white rivers and galloping across the pastures of the West. The images are more powerful by the music composed by Elmer Bernstein, who was initially used for the film of the 60s called Western Magnificent Seven. The score has been widely used in Marlboro ads before the implementation of the ban on advertising cigarrette. At the center of this trade was the quintessential Marlboro Man --- robust tough, manly, and a smoker. The commercial ends with an invitation to call: "Come to the place where the taste is ... "
Wayne McLaren and David McLean has played both the iconic Marlboro Man series of commercials. Both men died of cancer lung and other smoking-related medical complications. McLaren posed for advertisements of Marlboro in 1976, he was a professional rodeo rider and appeared in several television series during the 70s. He smokes a pack a year and a half every day. In 49 years, he was already diagnosed with cancer lung. He underwent chemotherapy, which led to the removal of one of his lungs. However, when he began treatment, cancer cells have already reached her brain and eventually killed. David McLean began smoking at age 12 years and has continued as usual until he was diagnosed with emphysema in 1985. In 1993, doctors had to remove a cancerous tumor from his lung. Two years later, it is death due to the spread of cancer cells to the brain and spine. Before dying, the two former models cigarrette "campaign launched Anti-tobacco to warn the public about the very harmful effects of tobacco.
Smoking is more than just a habit, it is very similar to drug abuse. Research on research claims based on the content highly addictive called nicotine. At least one milligram of nicotine is in a cigarrette average and acts as a stimulant. The nicotine in the cigarrette causes glucose to be released by the liver and the production of adrenaline --- two whose effect on the stimulation. It also activates reward pathways called in the brain that are responsible for the production of a sense euphoria.
The average smoker easy to say that smoking helps reduce stress and anxiety cigarrette. others smoke just after a meal or during stressful situations. Others see the cigarrette as an important proposal or an ingredient to their overall lifestyle. This reasoning is not surprising especially when it comes to smokers who were born in the 30s to the 50s. Television programs were usually interspersed cigarrette commercial with during these times. In fact, during the 60s, it was very common to see the TV screen and heroes smoking in the reel and real life.
Those who have become addicted to cigarrettes, if they knew or not, were really on the path of self-destruction. To this day, are still hanging on despite the ban on tobacco cigarrette commercial and aggressive campaign against tobacco use by public health agencies. Indeed, smoking cigarrettes is not an adventure, as once depicted in advertisements. Smoking is, in truth, a habit that leads literally in the grave. Fortunately, for those who want to kick the habit that kills, "cold turkey" methods and anti-smoking drugs are now available to help them to stop blowing their life away.
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