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New guidelines on the use FTC to Increase Your Sales

If you read the FTC's new 81-page guides regarding the use of

Endorsements and testimonials in advertising, you might think that the FTC is a bouquet nice guy trying to do the right thing by consumers, which for the most part, it's true.

And yet I do not think they give most consumers enough credit.

Perhaps fifty odd years ago, when most people were born in Iowa, and folk all good ol 'believe everything they read or saw on TV was the truth of the gospel, a little paternalistic condescension could have been desirable.

But today?

Today, everyone who believes has some something to say?

We are a nation of cynics, skeptics and disbelievers.

For example, someone thinks presidents, senators and representatives will keep their promises about something?

Would you risk their life on what they read only the New York Times, Washington Post, or seen on CNN or Fox?

What trusty Tiger Woods with his wife?

And how many adults in football really wear blankets with handles with the butts of their bite on the back?

Whatever Happened to Caveat Emptor?

What happened to personal responsibility? Do we really need to tell the average viewer of adult television, Yes, they are sold a bill of goods in an ad?

Everything simply because some people believe in Father Christmas, should we put a warning label on every Christmas tree that reads as follows: Present under the plastic tree does not come from the North Pole.

You know, a little caution goes a long way natural to defend against someone blowing smoke in your ear.

On a positive note ...

 

Thank you to the FTC your competitive landscape, with the Internet and your mailbox will not be as crowded.

Bushels one-dimensional-looking fly-by-night marketers will simply stop marketing because they are unable or unwilling to tell the truth.

Are allowed to manipulate facts in their favor or the perception of influence by playing fast and loose with various forms of social proof and statistics, and they fetch less regulated fields to cultivate.

For example, marketers who rely on testimony spectacular enthusing extraordinary results, though true, is now clearly the reasons generally expected results, too. Not just one, two or three superlative results.

And if marketers can not justify their results generally expected Well, they are now limited to testimony that does not quantify the results, but simply display a common level of customer satisfaction. Of course, If these stories are not exactly impressive and motivating them, many traders will simply forego including testimony altogether.

Affiliate marketing out of the closet, too

Slapping up a sales page and posing as a neutral interlocutor for goods and services will not be as easy.

From affiliate marketing, including paid bloggers, based on a single click and fast for a living, will probably disappear.

Not only affiliate marketers are required to disclose their affiliations business-ie, if it receives any paid or compensated for consideration, represent or endorse a product, they should actually be a user this product, too.

Obviously, announce that subsidiaries of hundreds or thousands of products will be limited to a handful personally managing or leasing a huge back office.

Either way, their free lunch is over.

Of course ...

If you are an adept and able to market you Thrive!

Firstly, it will not be as many "marketing noise" from your nuisance, unethical and non-competitors honest.

The threat of FTC imposed $ 16,000, a beautiful day it happens.

And with less competition for your market share should grow, if only by virtue of being the last or one of the last companies in your niche to survive the collapse marketing.

However, increase your market share is far from guaranteed, even if you meet the new guidelines of the FTC and are indeed the last man standing.

Adjust your creativity in a

Only evidence of deletion or substitution less impressive Ones, or indicate generally expected results as if it was a warning sign flashing-will obviously not increase your market share, and even fewer sales.

Marketing is not so black and white, so that cut and paste, you can treat it as if it was nothing but a series of mix and match models. New approaches Sales and marketing must be created, or old ones highlighted and refined.

Marketing and creative writers will yet one gets rich in this new and evolving environment FTC although they may not be the same creative geniuses before.

Creative, as always, must go well beyond design, interactive technology and gadgets.

Marketers, to survive and thrive, must return to the sell discipline that should have been all along: an honest and transparent supply of real advantage and widely accessible.

So, if the FTC is successful, HYPE in all its forms voids will disappear.

In other words, the deceptive manipulation of facts and statistics, hopefully disappear.

Promulgation of claims unrealistic and the results will hopefully disappear.

Undisclosed bias and compensation, we hope disappear.

Indeed, traders will now converse openly and honestly with their target market for their product, and their business affiliations.

In short, marketers and editors will work, maybe not stronger, but certainly differently a more open society and the highest level to gain new customers.

Marketers will use sales numbers is really unambiguous, transparent and realistic while still convincing and persuasive.

 

This will require excessive marketing skills and savvy.

Of course, this kind of need, evidenced by the dedication and sincere crafts, art and science of sales force will be much to leave the building.

However, construction of community confinement, if the venerable sales letter or rich and interactive web platforms 2.0 today, will not change ... only the messages delivered.

Net effect of Transparency: better products, better communication

Clearly, denominational or transparent copy sales will not save the products that can not stand the test of inherent and valor. Under their poor differentiation or quality, these products will simply disappear from push and pull marketing.

Yet the creation a consistent and viable market and sales approach, even for a quality product, given the new environment of the FTC will not only acceding or packing guidelines.

Desire or the will does not translate easily into capacity.

The bar set effective marketing and sales communication has increased. Those who reach it can succeed and prosper.

Those who can find ways to lift themselves and their messages to fit the new standard ... and there will be many people indeed. And many of those who want to find loopholes to keep the old practices alive.

About the Author

Barry A. Densa is a freelance marketing and sales copywriter. You can reach him at 805-236-4801. To view samples of his work and sign up for his FREE ezine Marketing Wit & Wisdom! visit www.WritingWithPersonality.com.

Tagged as: adult television, caveat emptor, fly by night